Contributor

Samantha Spring, CPA

Co-Founder & CFO, Roomza

CPA, Co-Founder and CFO of Roomza. Came up through audit at PwC and corporate finance at Orion Worldwide before serving as Director of Finance at IMGN Media. Cohort 1 of Female Founders in Hospitality. Lehigh accounting. Based in New York.

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Industry News
The Case Against RevPAR (and What to Read Instead)
U.S. hotels posted their first full-year RevPAR decline since 2020. That was the least interesting number on the page. What every owner, GM, and asset manager should read instead.
May 13, 2026

Samantha Spring, CPA

The Case Against RevPAR (and What to Read Instead)