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FeaturedHotel AI

Hotels Spent 20 Years Gaming the Algorithm. The Algorithm Just Changed Sides

Google's May 2026 announcement at GML extended UCP, Universal Cart, and Agent Payments Protocol into hotel booking. The OTAs already signed on. What it means for hotels that have spent twenty years buying visibility instead of building room-level data, and what the next 18 months actually require.

Curtis Crimmins·May 27, 2026

Hotel AI

Why Your Hotel Needs an MCP Server, and How to Do It for Free (or Not Overpay)

AI assistants are quietly becoming the new front desk. Most hotels can't be reached by them, and vendors are starting to charge five figures to fix that. Here's the small, mostly-free piece of software you actually need, in plain English.

Roomza Team·May 26, 2026

Industry News

The Case Against RevPAR (and What to Read Instead)

U.S. hotels posted their first full-year RevPAR decline since 2020. That was the least interesting number on the page. What every owner, GM, and asset manager should read instead.

Samantha Spring, CPA·May 13, 2026

Hotel AI

Inside Arrival Briefs: How Pre-Arrival Notes Improve the Guest Experience

A single-page document, sent by Roomza to your hotel a few days before a guest arrives, that turns the awkward check-in question into a prepared welcome

Roomza Team·May 12, 2026

Hotel AI

What ChatGPT Says About Your Hotel: A Field Test

We asked ChatGPT, Claude, Perplexity, and Gemini about the same boutique hotel. The four answers diverged in instructive ways, and the fixes are concrete

Roomza Team·Apr 14, 2026

Hotel Robotics

Hotel Robots in 2026: Which Ones Actually Pay Back, and Which Are Theater

A frank operator's field guide to hotel robot ROI in 2026, category by category, with a contrarian close on the automation that actually pays back

Roomza Team·Mar 3, 2026

The Report

The Roomza Report

Field notes from inside the room. AI, robotics, data, and the future of hospitality.

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