Contributor

Curtis Crimmins

Founder & CEO, Roomza

Founder & CEO of Roomza. Former Chief of Staff at OYO. Hotel operator turned data founder — developed $100M+ in hotels and earned GM certifications at Hilton, Marriott, Best Western, and IHG before pivoting Roomza from operator to data company in 2025.

1 story

Hotel AI
Hotels Spent 20 Years Gaming the Algorithm. The Algorithm Just Changed Sides
Google's May 2026 announcement at GML extended UCP, Universal Cart, and Agent Payments Protocol into hotel booking. The OTAs already signed on. What it means for hotels that have spent twenty years buying visibility instead of building room-level data, and what the next 18 months actually require.
June 3, 2026

Curtis Crimmins

Hotels Spent 20 Years Gaming the Algorithm. The Algorithm Just Changed Sides